Jun
20

Millennials buying premium wines is definitely on the rise

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Millennials buying premium wines is definitely on the rise. According to WineHQ:

“The number of millennials in Europe buying premium wines is nearly 10x that of the general age group — young adults with bachelor’s and master’s degrees,” says Anne-Marie Ruggiero-Woolgil, senior wine analyst at WineHQ. “Younger people are particularly interested in wine because they like wine, especially with premium wines.” She says they are also the most likely to consume wine in bars — with more than 20% of young men aged 18 to 29 saying they drink wine.

According to GABF International, a global wine competition for the producers of premium wine, which took place in 2012 in우리카지노 Côte d’Ivoire, a total of 1,280 entries are selected. While some of those wines won their respective category of premium wine and had a positive reputation, a record number of entries from around the world were judged against. While only 463 entries were recommended in that particular year, another 19 categories were judged.

While young adults buying premium wine was well documented by GABF in 2012, I would argue this also has a positive effect on the wine category.

“Younger wines are better tasting, with more mouthfeel and a bit of depth,” explains Ian Jones, a senior wine analyst with The Wine Economist. “They also seem to have a much greater apprec더킹카지노iation for the traditional flavors of wine, like the fruit and cherry flavors associated with cherry. For example, people love wine from vineyards with high quality fruit. You can’t go wrong with a lot of grape juice.”

At the same time, millennials aren’t buying more traditional bottles of wine. More than half of millennials have an average bottle size of 2.6 litres and 40% prefer bottles of less than 2.3 litres. The average wine is now 3.5 litres, whi더킹카지노ch is roughly the same as the average Canadian bottle. While younger people aren’t making a huge difference, the impact may be felt by others too as young people may want to purchase large bottles of wine in order to save money on gas and maintain healthy lifestyles.

A recent study from the International Wine and Spirits Exhibition shows that the average price paid by consumers to buy wine has increased from about $14.45 in 2013 to over $24 in 2016, while the wine share has shrunk.

For wine consumers, the market is definitely getting bigger. However, I don’t think wine is going anywhere, in fact I don’t think w





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