Archives

Jul
29

Texting Dangerous To Drivers? No Way!

cellad41

A recent study was released stating that texting while driving is 23 more times dangerous that not driving while texting. I love these studies that come out with things that we kind of already new were true, but didn’t want to admit. I myself am a culprit of texting while driving. With Oregon’s new ‘no cell phones while driving’ rule passed and being implemented soon, I am frustrated that all I’ll be able to do when I drive is sit and look at the road.

We’ve developed a society that is so rushed and bent on multi-tasking that we ought to be skilled enough to drive and text at the same time. Perhaps driver’s education classes ought to begin teaching students how to drive while texting or talking on the phone? Maybe if we gave students enough practice of texting while driving than they would be less likely to get in a fender bender with the car in front of them while sending an ‘lol’ to their friends?

Furthermore, Facebook could take see a serious drop in status updates if texting is disallowed while driving. I know there have been countless times that I have had the chance to tell people what I’m doing every second by updating my facebook and twitter while driving. My wife LOVES it when I text while driving. It gives her a chance to watch the road and get an adrenaline rush. Its my gift to her while we’re on the road.

I am appalled that our government would try and regulate our cell phone use while driving. The cell phone is a symbol of American independence, proof that were are not burdened or addicted to technology, but using it in powerful and transforming ways. The amount of meaningful text conversations throughout the country would make George and the other founding fathers proud of what we’ve become!

So in conclusion, texting may be dangerous while driving, but only because we need to train our drivers more thoroughly, giving them the proper tools to function in this ‘high-octane’ society. Learning how to multi-task by driving, texting, listening to music, talking to friends and combing their hair, all at the same time.

Here’s to making the roads safer!

Jul
21

The Smell of Books Slowly Disappearing

Books are fun to read, but they’re even more fun to smell. I love heading into libraries or old book stores and smelling the richness of history and adventure. The smells of tales told over the centuries, of poetry and prose, mystery and drama, psychology and world thought. What will happen to the smell of books as the world continues to move faster and faster into the world of technology. Companies like Barnes and Nobles are attempting to break into this world of technology and make a profit by promoting ebooks.

“Monday, we got the first insights to Barnes’ digital strategy with the company’s two-prong announcement of the Barnes & Noble eBookstore and its e-book reader plans—including the company’s partnership with Plastic Logic to produce an e-book device. The eBookstore, launched Monday, offers 700,000 titles according to Barnes & Noble’s press release, but in a conference call after the release went out, Barnes & Noble clarified that it includes Google’s 500,000 free public domain books as part of that number.”

Barnes and Nobles competes against Amazon and its new ebook reader the Kindle. Barnes and Nobles alliance with Plastic gives it the opportunity to challenge Amazon.

So what will happen to those dusty old libraries that breathe history and adventure? Will they instead be contained in our computers and cell phones? Will the adventures be the same, the drama have its power? Is it the words on the page or the media that presents it? It will be fun to watch this new breed of technology blossom in our quickly growing world. I hope that the love of reading and culture of books will never best lost.

Jul
14

CPR iPhone Apps Could Save A Life

first-aid

The iPhone has come out with a new app giving users aid on first aid. CPR Buddy and other iPhone apps provide a handy way to refresh a memory that’s gone blank in the face of an emergency or to provide first-aid knowledge you never thought you’d need.

So often in emergency situations people struggle with remembering what to do in those situations. The iPhone can once again come to the rescue and provide audio and informational clues as to how to respond. MacWorld reviews four different iPhone apps on CPR and First Aid.

My favorite is the ResQr First Aid and CPR Coach from Think Safe. It “is a great layperson’s tool for emergency situations. The navigation buttons at the bottom of the screen let someone look up CPR instructions, call 911, look up the nearest emergency room, or get quick instructions on treating injuries.

When you click the $6 app’s Injury button, a graphic, color-coded group of icons comes up—again, perfect for helping panicky people find the information they need quickly. Once the user clicks on the injury category—Breathing, Choking, Drowning, for example—the software asks yes and no questions (“Is the victim breathing?”) and displays treatment instructions depending on the input. This is a great way to walk people through performing unfamiliar tasks in stressful situations.

Any reference work can be puzzled through when the user is calm; a portable first-aid guide needs to provide information to its users in the middle of stressful situations. ResQr First Aid and CPR Coach is a reference guide that Red Cross card-carriers and rookies alike can appreciate.”

Jul
08

Aiming for the Big Guys, i.e. ridiculous lawsuits

10870-blue-man-aiming-a-bow-and-arrow-at-a-target-during-archery-practice-clipart-illustration

Its tough being on top and even tougher to stay there. Not only must you be on the cutting edge of technology and advancement, advertising and marketing, but all of the little guys in the pond are trying to take you down or get there cut. Hence seems to be the case with California based company named Shared Memory Graphics which is reportedly sueing Apple and other major companies over a two graphic accelerator systems patented by the company.

According to MacWorld, “The two patents, originally owned by Alliance Semiconductor, describe ways in which microprocessors fine-tune graphics by balancing the flow of data from various sources.

The Wall Street Journal reported that the suit was filed at the U.S. District Court of Arkansas and demands unspecified monetary damages.

The plaintiff’s attorneys are fighting for a “reasonable royalty” from Apple, Sony, Nintendo, along with enhanced damages from Sony.

Apple had no comment to make on the lawsuit filed late last week.”

Whether or not the small business has a legitimate claim against Apple and others, it will be interesting to see how the story unfolds, and whether or not Apple and the other companies will simply settle out of court with the plaintiffs so as to avoid any media attention, or if they will go to trial and risk exposure or something else.

Personally it seems silly that companies like this are allowed to file suit against major corporations simply to try and settle out of court and make a fast buck. While companies like Apple can withstand this small attacks, our legal system seems broken in allowing the overuse and abuse of sueing and patent conflicts.

Jul
07

What’s Your Method of Communication?

direct_communication_marketing

We live in a world that is intricately connected. Due to technology there are thousands of ways that we stay informed and connected to the world and people around us. From Yahoo to Google, the iPhone to the Web, we have information at our fingertips like no generation ever has had before us. So in an age where there are so many options, how do we pick and choose the methods that work for us to communicate? Is there a pattern or trend that dictates how we communicate or in what form? In what way does the media factor into our communication decisions?

Undoubtedly, new advancements play an important part in how we communicate. Technology is constantly improving and creating more efficient and easy opportunities for us to communicate. Text messaging and tweets provide multiple opportunities for simultaneous communication and status updates on facebook allow us to tell all of our thousands of friends what we are doing in an instant.

The Media also plays a role in how we communicate. Movies and commercials displaying iPhone use or certain types of cellphones or bluetooths influence our consumer choices. Word of mouth from friends on particular products and their reliability and functionality also influence in what ways we communicate.

Jobs and professions also affect our methods of communication. I recently took a graduate class that required me to tweet at least three times a week on twitter. My other job as allows me to communicate with students through facebook and text, as this is the fastest and most accessible way to advertise and reach students.

So with all of the factors that influence our methods of communication, what methods do you prefer? Which do you use to communicate the moments of your life and why do you think that is? We are very curious what you think. Let us know your method in the comments section of this post.

Jul
06

Apple Computers Exempt From Filter in China…Or Are They?

grnw

A recent article at MacWorld states that the program, Green Dam Youth Escort, that blocks pornography and some sensitive political content online, is being bundled with PCs and with all computers sold in the country.

However, no Apple software program comparable to Green Dam has been created and Apple computers are not being bundled with the program. Lenovo will ship the software only with “applicable” PCs, meaning those that support Windows and other technical requirements, the spokesman said. Lenovo PCs that use Linux will not come with the program, he said.

Apple will still pre-install the program in accordance with the government mandate if a Mac version comes out, the sales representative said.

The Green Dam program raises issues of security and filters within the Chinese government and its people. China works hard to monitor its apparent problem with pornography, as well as controlling, politically sensitive material, but at what point does freedom and filtering meet and who decides the standards? Could the filters be used to control media or block news that is harmful to China’s government? Is their any oversight committee protecting the rights of the Chinese people, or is our American concept of ‘freedom’ foreign to the developing world power? We’re curious what you think. Let us know in the comments section.