Introducting, The i……….


Ever wonder who gets paid to come up with the new product names for Apple each time Steve Jobs and the Apple team come up with a new and innovative invention? I wondered recently about this with a friend and we were quite perplexed that with all of the innovation and new technology that Apple creates, that the best that whoever gets paid thousands to come up with their product names, the best they can come up with is the, iPhone or the iMac. I suppose that maybe its the simplest phrases that are the catchiest. And in our individualistic consumer society, anything that has ‘i’ or ‘me’ in the title will probably catch attention. But now I wonder if they feel restricted by the naming of new products and if they are tired of putting an ‘i’ in front of everything they create.

At any rate, its a compliment to say that the marketing techniques of Apple have created a niche in the tech-world that may be unparalleled up to this point. The guy who came up with the idea to but one simple vowel in front of every product they make could be called, ‘simply brilliant’.

Here’s another ‘i’ product that didn’t make the cut from a MadTV sketch:

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