Apple Bails on Macworld Expo

I just read on Macworld’s site that Apple is no longer going to take part in the Macworld Expo after this January’s conference.  If that wasn’t enough, Steve Jobs isn’t going to be giving the keynote as has become tradition at the Expo in years past.  Phil Schiller, Apple’s senior vice president of worldwide product marketing, will be giving it in his place.

My initial reaction:  What the HECK?!

I don’t know what Apple’s financial responsibility is for Macworld Expo, if any, but it seems to me it’s a great opportunity to take part in and give back to the Apple community it has created. Not to mention it’s a show at which Apple is undisputedly the king vendor.

Sure times are tough.  Of course all businesses need to look for ways to cut back. There’s no doubt the Apple stores could easily fill the role and have proven to generate more impact than an Expo every could. BUT…to bail on one of the largest and possibly purest Mac related events…that seems like a bit of a kick in the face. Where else are they going to walk in and get “the king” treatment and exposure without exceeding what was required for the Macworld Expo?

Even though I have never attended a Macworld Expo, I look forward to the keynote and what goodies Apple will be providing in exchange for my wallet getting lighter. I personally believe that Apple’s exposure at this event goes far beyond the group in attendance, impacting what they have referred to in the stores as “Mini Expos”.

Anyone else with me on this?

Here are a couple of articles on if you want to read a bit more:
Apple announces its last year at Macworld Expo
Apple at Expo: What went wrong?


Have Yourself A Merry Little Christmas

Merry Christmas from all of us here at TweakOSX! We hope you are with friends and family during this time and are safe and at peace during this holiday season.

Hopefully our Christmas posts have helped you during this holiday season. Let us know how we are doing and how we can improve in give you useful ideas, tips and tricks to making life cheaper and easier. Email us at ryan@salemec.omc or leave comments on one of our posts.

Keep an eye out for some exciting new things from TweakOSX. We’ll be doing some give-aways, new and interesting material and some great product reviews! Merry Christmas!


The Right Apple Gift To Give

As Christmas Day is getting nearer, you may be looking for a gift for your significant apple lover in your family. Here are 10 gifts from the Apple store that are under $100 and could make great gifts around Christmas time.

Nike+iPod Sport Kit-$29.00

InCase Neoprene Sleeve for 13-inch Notebook-$34.95

LEGO Indiana Jones: The Original Adventures-$39.95

iPod Shuffle-start at $49

JBL Duet 2.0 Speakers-$49.95

VMware Fusion 2-$79.95

Senheiser MM50 iP Stereo Headset for iPhone-$99.95

Refurbished iPod nano 8GB-$99.00

Eye-Fi Share 2GB Wireless Memory Card-$99.95

AirPort Express Base Station-$99.00

If you’ve found other good Apple deals under $100, leave a comment below.

Happy Shopping!